Mercedes-Benz Research
and Development India (MBRDI) has set-up yet another R&D facility
in Whitefield, Bangalore. This is the third such R&D facility by
the German luxury car maker in Bangalore and shows the emerging
importance of India as high potential market in their growth journey.
The first R&D
facility by Mercedes-Benz, called MBRDI the was set up in the year
1996 to support Daimler’s research, IT and product development in
Whitefield, and the second called the ‘Embassy Crest’ spread over
266,000 sq. in pursuit of its vision to become a center for
excellence within Daimler for engineering and IT.
The latest R&D
facility at Bangalore is spread across 1, 19, 227 sq. ft. and aims at
boosting Mercedes-Benz research and development needs. The research
and development center teams at Bangalore collaborate with their
counterpart team in research and development centers and business
units at Germany, USA and Japan.
The rich talent pool of
engineers at Bengaluru helps assess the performance and reliability
of various sub-system such as advanced research in chassis, embedded
systems and IT applications that form part of the different
life-cycle stage of Mercedes-Benz cars.
The extensive set up at
Bangalore makes MBRDI the largest research and development center of
Daimler AG outside Germany and contributes in the following areas:
CAE/ CFD:
The Computer Aided
Engineering team at MBRDI builds finite element models of automotive
subsystems and full vehicle. The rich talent pools of engineers
contribute significantly to the improvement of design, cost and
weight. Under (CAD) Computational Fluid Dynamics, MBRDI engineers
contribute towards minimizing exhaust emission and enhance fuel
efficiency.
CAD:
The CAD team at MBRDI is
actively involved in design and modeling activities. The team in the
Indian R&D facility is fully integrated in the international R&D
network of Daimler group. They collaborate on the design and
development of the next generation models and categories.
Electric/ Electronics:
With its strong research
competence, the E/E team works on the latest technologies such as
fuel cells and hybrid electric vehicles. They also contribute to the
design and development of the automotive E/E systems in Mercedes
vehicles.
Interior Development
Located at the R&D
facility in Pune, the interior development team takes into account
the customer perception regarding sports, lifestyle and fashion to
design the seat and door panel development for all Mercedes-Benzvehicles. The team at MBRDI independently develops various versions
of seating arrangements too.
Committed to excellence
and delivering the best, Mercedes-Benz has emerged as the market
leader in India. The Winning Way philosophy for 2016 and the upcoming
launches in July 2016 further cement its position at the No.1 luxurycar brand in India.
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