Wednesday, 4 May 2016

Mercedes-Benz to start Pop-Up Store to engage consumers on a personal level



Mercedes-Benz is launching an innovative consumer engagement initiative to promote the brand and take consumer engagement to a new level.Taking forward its spectacular success in 2015, the German luxury car maker will soon launch pop-up stores at high footfall areas in key cities for better consumer engagement. These kiosks will come up at hip and happening places, lounges, pubs with high foot-falls in key metros and cities.

The first of such pop-up stores has already come-up at upmarket lounge, Blue Frog in Central Mumbai and has received an overwhelming response with very high footfalls and enquiries. Aimed at engaging customers on a personal level, such 6 other pop-up stores will soon launch in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. The unique initiative surely promises an excellent opportunity for both the brand and consumers to connect and create a stronger engagement. 

Further, in pursuit of its Winning Way philosophy for 2016, Mercedes-Benz aims to continue the winning momentum of 2015 and achieve a double digit growth in 2016. India’s No. 1 luxury car brand will soon be launching an eagerly awaited strong line-up of 12 new cars and also increase it pan-India presence by inaugurating 10 new outlets, thus taking its presence to 83 stores across 40 cities. An impressive feat if we also include its state-of-the art MBRDI facilities in Bengaluru and Pune. If the stunning results of the first quarter of 2016 are a sign of things to come, we can expect yet another incredibly successful year for the coveted luxury brand.

Having overcome the obstacle last year, wherein Supreme Court imposed a ban on large diesel vehicles with engine capacity over 2000CC, Mercedes-Benz has proactively proposed to shift its focus to environment-friendly bio-diesel.

India’s No.1 luxury car brand is setting new benchmarks for other to follow in consumer engagement and market growth. Choose the winning way of life and drive home the coveted three-pointed star today. Book a test drive at Benchmark Cars, Mercedes-Benz’s largest and fastest growing authorized dealership in India. Visit www.benchmarkcars.in now.