Mercedes-Benz is
launching an innovative consumer engagement initiative to promote the
brand and take consumer engagement to a new level.Taking forward its
spectacular success in 2015, the German luxury car maker will soon
launch pop-up stores at high footfall areas in key cities for better
consumer engagement. These kiosks will come up at hip and happening
places, lounges, pubs with high foot-falls in key metros and cities.
The first of such pop-up
stores has already come-up at upmarket lounge, Blue Frog in Central
Mumbai and has received an overwhelming response with very high
footfalls and enquiries. Aimed at engaging customers on a personal
level, such 6 other pop-up stores will soon launch in Delhi-NCR,
Bangalore, Pune, Hyderabad, Chennai and Goa. The unique initiative
surely promises an excellent opportunity for both the brand and
consumers to connect and create a stronger engagement.
Further, in pursuit of
its Winning Way philosophy for 2016, Mercedes-Benz aims to continue
the winning momentum of 2015 and achieve a double digit growth in
2016. India’s No. 1 luxury car brand will soon be launching an
eagerly awaited strong line-up of 12 new cars and also increase it
pan-India presence by inaugurating 10 new outlets, thus taking its
presence to 83 stores across 40 cities. An impressive feat if we also
include its state-of-the art MBRDI facilities in Bengaluru and Pune.
If the stunning results of the first quarter of 2016 are a sign of
things to come, we can expect yet another incredibly successful year
for the coveted luxury brand.
Having overcome the
obstacle last year, wherein Supreme Court imposed a ban on large
diesel vehicles with engine capacity over 2000CC, Mercedes-Benz has
proactively proposed to shift its focus to environment-friendly
bio-diesel.
India’s No.1 luxury car
brand is setting new benchmarks for other to follow in consumer
engagement and market growth. Choose the winning way of life and
drive home the coveted three-pointed star today. Book a test drive at
Benchmark Cars, Mercedes-Benz’s largest and fastest growing
authorized dealership in India. Visit www.benchmarkcars.in
now.
